Our history

In 2005, Reliance Leads was founded by a data guru with the idea of coaching companies on how to generate low-cost leads. With time and leadership changes, the company developed innovative strategies centered around lists and leads, leveraging scripting, technology and client feedback to help thousands of clients.

Initially focused on opt-in aged leads, our company has pushed to diversify into new types of leads and verticals. Today, we have broadened our product offering to include many types of leads to help our clients connect with prospects via phone, text, email, and direct mail. Our handful of verticals served has grown to more than 15 verticals. We are embracing AI technology and how it can improve lead generation and qualification.

Although more than 19 years have passed since our founding, our central focus remains the same – delivering exceptional leads to our clients.

Our mission

To use leads creatively
to achieve amazingly low CPAs.
Compliantly sourced, we share
tech strategies,
market information,
scripting suggestions,
and exceptional leads
with strategy-driven clients
in industries that
make the world a better place.

Our values

Our clients’ experience is at the heart of everything we do. We have built our team around five key values:

Hard work

Commitment to diligently put in the time and effort required to meet our clients’ needs

Teamwork

Cooperative effort to achieve common goals through collaboration, communication and mutual support

Grit

Sustained enthusiasm, passion, and perseverance toward long-term goals despite challenges or setbacks

Continuous self improvement

Self-awareness and actions to better our processes

Joie de vivre

Balance of serious productivity and serious fun in our work environment

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