This article discusses the recent SBA rule that prohibits business leaders from using SBA loans to refinance their Merchant Cash Advance (MCA) debts. It considers the possible impact of the rule and how lenders can best market MCAs to business owners in this environment.

After recently suffering higher than normal SBA loan defaults, the U.S. Small Business Administration (SBA) has announced that its 7(a) SBA loans can no longer be used to refinance Merchant Cash Advance (MCA) debt. The 7(a) loan is the primary loan approved by the SBA, giving qualified small businesses up to $5 million. Funds may be used for refinancing current business debt, as well as for working capital, real estate and equipment purchases or improvements, changes of ownership, and more. However, effective June 1, 2025, MCA debt will not be allowed to be refinanced by the SBA lender for 7(a) loans. Business owners will need to look to other funding sources for MCA debt resolution.

What this means for the MCA market and business lenders

How this new change will affect the market for MCAs is relatively unknown at this point. As business lenders hypothesize about what could occur, the general chatter includes a few possibilities:

1.  The number of MCAs written will likely decrease.

Business leaders select MCAs for many reasons. They may not have qualified for other loans, or perhaps they needed immediate funding that was best provided by an MCA. One could argue that business leaders who are looking for quick funding may not be deterred from applying for MCAs without the possibility of using SBA-approved loans to ultimately resolve this debt. However, you could also argue that almost all business owners are interested in refinancing MCA debt with less costly options like SBA loans. They will likely want to stick with the strategy of using SBA loans to resolve or refinance their debt, leading them to consider additional types of funding that can still be refinanced with SBA loans. This would lead to less MCAs.

2. Business lenders will be keen to offer alternative types of financing.

When one door closes, another door usually opens. It is likely that business lenders will develop new or alternative types of funding that could provide the benefits of an MCA but be packaged differently. This would allow them to convert traditional MCA purchasers out of their MCA, while still retaining them as clients.

3. MCA debt resolution could increase.

Losing the option to use SBA-approved lower interest rate loans for MCA debt resolution could heighten awareness and drive growth in the MCA debt resolution market, albeit through other funding sources.

4. Challenges to enforcing the rule could limit its impact.

Many people question just how enforceable the new SBA rule will be. As of early May 2025, the SBA has approved more than 50,800 loans in 2025, worth more than $22 billion. It could be a heavy task to track and police every loan. With potential loopholes (as there often are) and without a clear effort on enforceability, this rule could be widely overlooked.

What business lenders can do to market MCAs in this environment

Product development aside, business lenders can look to tried-and-true lead generation strategies and solutions to market MCAs in this uncertain environment.

• Target business leaders who have already applied for an MCA

Your best prospects are those business owners who have already applied for an MCA. They are high intent and are already interested in MCA as a funding source.

• Establish a message and cadence that makes sense in this environment

Make your messaging relevant to the current market conditions, convincing business owners that MCAs are a viable option. Set a cadence that will guarantee more connections and ensure that your team consistently follows the cadence. Call immediately when leads are delivered and up to three times daily for a couple weeks. Make sure you call at different times of the day for the greatest success. Consider telemarketing, texting, and emailing campaigns.

• Keep it simple with your lead choices

While there are many types of leads available in the MCA space, real-time and aged leads consistently perform well in all environments.

Our aged and real-time aged leads offer:

• Access to business leaders who have already completed an MCA application and are qualified as having at least $20,000 in revenue
• Two levels of outputs, including data fields from the applications as well as bank statements
• Verified cell phone numbers and emails, giving lenders the flexibility to run telemarketing, texting, and/or email campaigns effectively
• Availability of exclusive, unsold leads

If you would like more information on how you can grow your MCA business, give Reliance Leads a call at 1-516-727-2849 or visit our website at http://relianceleads.com.

The post New SBA Rule on Debt Refinancing Creates Uncertainty in the MCA Market appeared first on Reliance Leads.

In the competitive world of final expense insurance, finding high-quality leads is critical for agency growth. This article will help you understand the types of final expense leads, their costs, and how to find the best final expense leads to grow your business. 

The opportunity in the final expense market is significant and growing. According to the National Funeral Directors Association (NFDA), the median cost of a funeral with cremation has increased 8.1% over the past two years. This rising cost, combined with double-digit inflation and an increase in consumer debt, has made it difficult for Americans to set aside money to cover their final expenses. Final expense insurance policies provide them with a more cost-effective, easier way to ensure that their loved ones do not have to take on the burden of covering their final expenses. To capture more of this growing market, many insurance agents and brokers are looking to buy final expense sales leads.

Understanding final expense leads

Final expense leads are potential clients interested in purchasing insurance to cover funeral and burial expenses. These leads come in various forms, including aged leads, real-time leads, exclusive leads, and inbound calls.

• Aged leads are older but more affordable. They represent individuals who have reached the age of 65 or older and, at some point, have opted in to learn more about final expense policies. They are typically sourced from paid ads on the Internet and social media.
• Real-time leads are fresh and generated when a prospect expresses immediate interest in a final expense policy. They are sourced similarly to aged leads but are newer (i.e., less than one week old).
• Exclusive leads are sold only to one agent or broker, ensuring no competition. 
• Inbound calls are leads where potential clients contact you directly, usually showing high intent to purchase. These are typically generated from ads on the Internet and social media, SMS campaigns, and direct mail creatives. Interested individuals may call into a call center by dialing a 1-800 number or via a “click-to-call” link.

The right type of leads for your business will depend on many factors, including the cost of leads and how this fits within your marketing budget, your desired marketing approach, the number and type of sales/call center resources you have, and your technology. In many cases, agents and brokers select a mix of lead types to accomplish their objectives.

How much do final expense leads cost?

The cost of final expense leads varies based on the type and source. Here’s a breakdown:

• Aged leads typically cost less, ranging from $1 to $5 per lead. 
• Real-time leads are more expensive, often between $20 and $50 per lead due to their immediate relevance. 
• Exclusive leads can cost $30 to $70 per lead, reflecting their higher conversion potential.
• Inbound calls have prices that vary widely. Expect to pay $50 to $100 per lead for these high-intent prospects.

When considering lead costs, remember that higher-priced leads often yield better conversion rates, balancing initial investment with potential returns. In some cases, a higher-priced lead will result in a lower cost per acquisition (CPA) than a less expensive lead.

How to find final expense leads

Finding final expense leads involves partnering with lead generation providers like Reliance Leads. These providers offer a variety of lead types, including aged, real-time, and exclusive leads, as well as inbound calls. By utilizing these specialized services, you can access high-quality leads tailored to your specific needs, helping your agency grow and succeed.

The benefits of partnering with Reliance Leads

Reliance Leads offers comprehensive lead solutions for final expense insurance agencies. They offer:

• High-quality leads: Access to aged, real-time, exclusive leads, and inbound calls
• Compliance: Assurance that all leads meet industry standards
• Support: Campaign tactics, suggested scripting, tech tips, and resources to help you maximize conversions

Reliance Leads can help you streamline your lead generation process, providing you with high-intent prospects ready to buy.

Get help to grow your final expense sales

Generating and managing high-quality final expense leads is key to your agency’s growth. By understanding the different lead types and costs, utilizing services like Reliance Leads, you can increase your conversion rates and expand your client base. Embrace these strategies, and you’ll see a significant impact on your business success.

If you would like more information on how you can grow your final expense sales, give Reliance Leads a call at 1-516-727-2849 or visit our website at Reliance Leads.

The post How to Obtain High-Quality Final Expense Leads appeared first on Reliance Leads.

This article discusses the expected growth in the MCA market and why MCAs will increasingly be an attractive funding option for business owners. It also shares insights on what MCA providers can do to reach business owners who are highly interested in an MCA.  

An increasing number of small businesses are looking to Merchant Cash Advances (MCAs) to help cover cash flow shortfalls and short-term expenses. According to a report by Allied Market Research, the global MCA market reached a value of $17.9 billion in 2023. Even more impressive, this market is expected to grow by a CAGR of 7.2% from 2024 to 2032, reaching $32.7 billion. North America will continue to account for more than one-third of the market, representing a massive opportunity for MCA providers in the U.S.

Why MCAs are attractive to business owners

An MCA gives a business owner an advance against the future sales generated by their business. The advance is based on past debit and credit card sales. The lender automatically takes a portion of the business’s daily credit card sales until the MCA has been repaid.

There are many reasons that business owners view an MCA as an attractive option. One significant reason is that MCAs are easier to obtain than other types of funding, such as lines of credit and traditional bank loans. In some cases, for business owners who might not qualify for traditional loans, MCAs might be the only viable option. There is less paperwork involved. Business owners can often get approved in one to two days, receiving much-needed funding in less time. They receive the funding in one lump sum payment but pay it back over time out of their future sales.

What is driving the growth in MCAs

Some key factors will continue to fuel the expected growth in the MCA market, including: 

• Growing demand for alternative, short-term funding

A growing number of business owners–particularly those who own retail, e-commerce, and seasonal businesses–have a strong need for short-term funding that cannot always be met by other funding sources. More traditional sources may have qualification requirements and interest rates that are too tough to manage, creating the need for alternatives like MCAs.

• Increased adoption of digital payments

Today, more businesses are encouraging digital payments. A greater percentage of consumers are paying with debit and credit cards than with cash. Some businesses no longer accept cash payments at all. The increase in credit card transactions makes MCAs a more attractive option for business owners.

• Increased use of AI and other technology in underwriting and risk assessment

As in most industries, AI and other technologies are streamlining processes and making it easier to analyze data. Given the less stringent, less time-consuming assessments required for MCAs, these technologies will play an important role in assessing and qualifying business owners for MCAs.

How you can capture a share of the growing MCA market

There are more than 33 million small businesses in the U.S., approximately 20% (6 million) of which employ individuals beyond the business owner. With such a large market to pursue, targeting the right prospective customers is critical to achieving sales effectiveness, sales efficiency, and cost per acquisition targets.

Opt-in leads can help MCA providers quickly understand which business owners have expressed interest in MCAs as a funding option. Instead of wasting time and resources looking for business owners who are “warm” to the idea of MCAs and pre-qualifying them, their sales teams can focus more on closing deals.

MCA providers have multiple types of opt-in leads available to them:  

• Aged leads – These are business owners who at some point have viewed an MCA-related marketing creative on the Internet, social media, SMS message, or direct mail and have indicated their desire to learn more about MCAs. They have provided long-form information that preliminarily qualifies them as a viable MCA prospect. 
• Real-time leads – These leads are similar to aged leads in how they are developed. The key difference is that they represent business owners who would like to be called immediately (usually within a day) to talk about MCAs.
• Call transfers – Call transfers represent prospective MCA clients who after speaking to an outside call center, have been preliminarily screened and have agreed to speak further with an MCA representative. The call is then live transferred directly to your team for closing.

There are benefits to each type of lead. Selecting the right type(s) of leads will depend on your marketing and sales objectives, sales approach, number and type of sales resources, desired cost per acquisition, and other factors. 

If you would like more information on sales leads for MCA, give Reliance Leads a call at 1-516-727-2849 or visit our website at http://relianceleads.com.

The post How You Can Capture Share In The Growing MCA Market appeared first on Reliance Leads.

This article discusses the recent federal court proceedings that have paused some provisions of CMS’ Final Rule for the 2025 Medicare contract year. It also gives insights on what agents and brokers can do to legally market Medicare Advantage to seniors.

In April 2024, the Centers for Medicare & Medicaid Services (CMS) issued a Final Rule for the 2025 Medicare contract year (CMS-4205-F). The Final Rule covered a wide range of topics, from insurance agent/broker compensation to how they can legally market Medicare Advantage and Part D to eligible seniors in 2025 (see our initial blog here).

Since the File Rule was issued, many insurance agents and brokers have been modifying their marketing practices to be compliant with the one-to-one consent requirements for sharing seniors’ personal data. That is, until news circulated in early July that a federal court in Texas stayed provisions of the Final Rule, leaving many to wonder how this will impact their business in the 2025 contract year beginning in October 2024.

Focus of the lawsuits

After the Final Rule was issued, two lawsuits were filed by organizations in the insurance industry. The lawsuits primarily focused on three major changes:

1. Compensation – CMS expanded the definition of agent/broker compensation to include “administrative payments,” which were previously not considered in complying with the fair market value cap on agent/broker compensation.
2. Fixed Fee – CMS made a one-time increase of $100 to the fair market value to adjust for “administrative payments,” which are now included in compensation. 
3. Contract-terms restriction – CMS stated that contracts between Medicare Advantage and Part D organizations and insurance agents/brokers and third-party marketing organizations (TPMOs) must not directly or indirectly create an incentive that would reasonably inhibit an agent’s or broker’s ability to be objective in assessing and recommending the plan that would best fit an eligible senior’s healthcare needs. 

The lawsuits also questioned the limits the Final Rule has placed on the distribution of Medicare beneficiaries’ personal data by TPMOs.

According to Sheppard Mullin’s “Healthcare Law Blog,” the organizations who filed the lawsuits believe the Final Rule “exceeds CMS’ statutory authority, is arbitrary and capricious, and was promulgated without observance of required procedures.”

What the stay of the Final Rule means

While the federal court in Texas largely sided with the organizations who filed the lawsuits, it did not issue a stay on the entire Final Rule.

• Compensation, fixed fee, and contract-terms restriction have been stayed.

At this time, CMS will not be able to implement its desired redefinition of agent/broker compensation, fixed fee, or contract-terms restriction on October 1, 2024.

• One-to-one consent requirements will be effective October 1, 2024.

The court ruled in favor of CMS on data distribution restrictions, stating that under the Medicare statute, CMS may limit certain data sharing practices that could prove harmful to Medicare-eligible seniors. 

At the beginning of the next Annual Enrollment Period (AEP) in October 2024, beneficiaries’ data that are collected by TPMOs for marketing or enrollment purposes can only be shared with another TPMO if the beneficiary gives prior written consent. TPMOs can only obtain this consent through a transparent, prominently positioned disclosure and must have a separate written consent for each TPMO that receives the data (i.e., establishing one-to-one consent between the beneficiary and each individual TPMO).

How agents and brokers can ensure compliance with one-to-one consent

Agents and brokers can ensure their marketing practices are fully compliant by:

• Focusing on customer-initiated inbound calls rather than aged leads

Customer-initiated calls will offer agents and brokers the greatest level of compliance. Eligible seniors who place an inbound call to an agent or broker give one-to-one consent to sharing their personal data for enrollment purposes. Inbound calls are most often generated using a “click-to-call” link from an ad creative posted on the Internet or social media, or by dialing a 1-800 number listed on a direct mail creative. 

• Buying sales leads that are exclusive, not resold to others 

Exclusive sales leads are leads that are not shared with more than one insurance agent or broker. The Final Rule requires TPMOs to acquire separate one-to-one consent between a senior and each agent or broker to which their data are provided. By sticking with exclusive sales leads, you ensure compliance with this requirement.

• Ensuring leads only come from CMS-approved creatives

Agents and brokers should look to partner with providers who generate leads from CMS-approved creatives that clearly and accurately present information to seniors. CMS’ approval process is time intensive, leading some lead generation companies to take shortcuts and generate leads from noncompliant creatives and scripting. Agents and brokers can shield themselves from any noncompliance and legal action by requesting to view the creatives by which their leads are developed.

If you would like more information on how you can be compliant in 2025, give Reliance Leads a call at 1-516-727-2849 or visit our website at http://relianceleads.com.

For more information on the Contract Year 2025 Medicare Advantage and Part D Final Rule (CMS-4205-F), go to CMS.gov

The post Despite Recent Stay on CMS’ 2025 Final Rule For Medicare, One-to-One Consent Still Required appeared first on Reliance Leads.

Introduction

Navigating the home service industry’s competitive landscape requires more than just offering quantity and quality services like roofing installation, plumbing, or painting. One crucial element that makes or breaks your business is lead generation. But here’s where many businesses need help: They focus on accumulating as many leads as possible without considering the quality. To ensure that your business is not just surviving but thriving, you need to focus on high-intent home service leads. Your golden ticket for achieving this lies in aged home service leads from the Leads Warehouse. Get ready to supercharge your cost-effective digital marketing campaign!

The Downside of Quantity: More Isn’t Necessarily Merrier

Why More Leads Don’t Always Translate to More Business

• Overwhelming Numbers: Imagine the scenario: Your business accumulates hundreds of roofing, garage door, or construction leads. You may think you’ve hit the jackpot, but the reality is different.
• The Time Factor: Sifting through a large pool of leads is not just overwhelming; it’s also extremely time-consuming. Every minute spent on a low-quality lead could be spent on growing your business in other ways.
• Low Conversion Rates: A lead is only good if converted. According to Forbes, focusing too much on quantity often leads to a cluttered sales pipeline, making it challenging to identify the leads that are actually worth pursuing.

The Real Cost of Low-Quality Leads

Your time is money, and focusing on low-quality leads is like tossing cash out the window. Resources and manpower spent trying to convert low-int leads could have been utilized in more rewarding endeavors, like enhancing your services or expanding your business.

The Epitome of Quality: The Golden Goose of Leads

Why High-Intent Leads are the Real MVPs

• Genuine Interest: High-intent leads are not merely names on a list; they are potential clients who have expressed genuine interest in services, such as roofing, painting, or electrician work.
• Higher Conversion Rates: Quality leads, especially the Aged home service leads provided by the Leads Warehouse, are more likely to convert. HubSpot reports that high-intent leads can have conversion rates that are up to three times higher than regular leads.

Specialization Matters: Tailoring Your Approach

For instance, if you’re in the painting business, you don’t need generic home service leads; you need painting leads. Specializing your lead generation to target specific needs substantially increases your chances of conversion.

FAQ Corner: Answering Your Quantity & Quality Burning Questions

What Is the Best Time of Day to Call Sales Leads?

According to research by Lead Response Management, the best time to reach out to leads is between 4-5 p.m.

How Many Calls Does it Take to Convert a Lead?

On average, it takes around eight calls to convert a lead into a paying customer, as cited by Ringlead.

How Many Times Can You Call a Prospect in a Day?

Industry standards generally limit calls to a prospect to twice a day at most. Overdoing it can be off-putting and counterproductive.

Conclusion: Make Every Lead Count

By now, you should be convinced that quality trumps quantity every time when it comes to home service leads. Platforms like the Leads Warehouse offer a goldmine of aged home service leads that are plentiful and high in quality and intent. So, don’t settle for a mountain of mediocre leads when you can build a treasure trove of high-quality, high-conversion leads.

Upgrade your digital marketing strategies today and give your business the lift it deserves. Say goodbye to the frustrations of low-quality leads and usher in a new era of high-quality, high-intent leads that convert.

Learn more at Reliance Leads

The post Why Quality Beats Quantity appeared first on Reliance Leads.

Hey there, savvy entrepreneurs and hardworking tradespeople! Whether in the roofing, plumbing, painting, or any other fabulous trades we adore, leads are your bread and butter. So, how do you unlock the wealth of opportunities hiding within these home service leads? 

Hold your hammers and paintbrushes because we’re about to dig deep into the treasure trove of home service leads. And guess what? Your map to this goldmine starts and ends at Reliance Leads—the premium provider of Aged home service leads. Dive into their offerings at relianceleads.com and set sail for success!

Why Are Leads The Key to Success?

Fuel for Business Growth

Leads are not just names and numbers; they’re your future customers and, therefore, your future revenue. Think of them as seeds that, when cultivated well, turn into full-fledged money trees. 

Enhanced Conversion Rates

Quality leads, especially the Aged home service leads from Reliance Leads, are more likely to convert. Why? Because they’re already interested, they need that extra nudge.

Keep Your Finger on the Pulse

Consistent lead generation means you’re always in tune with market trends and demands. This enables better planning and strategy formation.

Reliance Leads: Your Partner in Crime

Aged Home Service Leads

You may wonder why Aged leads. These leads have matured over time, and their value is akin to fine wine: it gets better with age. Aged leads provide an excellent opportunity for conversion without breaking the bank.

Wide Range of Choices

Are you searching for Roofing leads? Plumbing leads? Painting leads? Construction leads? How about Garage Door leads or Electrician leads? Reliance Leads is your one-stop shop for all these and more.

Cost-Effective Solutions

Want a high ROI without burning a hole in your pocket? Reliance Leads offers Aged leads that are budget-friendly but still pack a punch in terms of conversion rates.

Types of Leads You Can’t Ignore

Solar Energy Leads

Relevance: This type of lead can be precious with a growing emphasis on renewable energy.

Target Market: Homeowners, commercial property owners, and government agencies.

How to Obtain: Educational webinars, solar calculators on your website, and referrals from existing clients.

Roofing Leads

Relevance: Always in demand, especially after harsh weather conditions like storms or hail.

Target Market: Homeowners, real estate developers, and property managers.

How to Obtain: Local SEO, word-of-mouth, partnerships with real estate agencies.

Plumbing Leads

Relevance: A constant need due to the issues that arise in old and even new buildings.

Target Market: Homeowners, renters, and property managers.

How to Obtain: Local listings, SEO, emergency service ads.

Painting Leads

Relevance: Aesthetic and functional, painting is often part of larger renovation projects.

Target Market: Homeowners, interior designers, and property managers.

How to Obtain: Showcase portfolios, partnerships with real estate agents, and social media marketing.

Construction Leads

Relevance: Essential for residential, commercial, and government projects.

Target Market: Real estate developers, government agencies, and commercial property owners.

How to Obtain: Bidding on projects, network connections, and industry referrals.

Garage Door Leads

Relevance: Important for both safety and aesthetics but often overlooked.

Target Market: Homeowners and commercial property owners.

How to Obtain: Local ads, SEO, home improvement blogs.

Electrician Leads

Relevance: Necessary for both minor fixes and central installations.

Target Market: Homeowners, commercial property owners, and contractors.

How to Obtain Emergency service ads, local SEO, and partnerships with appliance stores.

Home Security Leads

Relevance: With rising concerns about safety, home security systems are increasingly sought-after.

Target Market: Homeowners, renters, and property management companies.

How to Obtain: Local advertising, partnerships with real estate agents, and online reviews.

HVAC (Heating, Ventilation, and Air Conditioning) Leads

Relevance: Essential for comfortable living, especially in extreme weather conditions.

Target Market: Homeowners, commercial property owners, and property managers.

How to Obtain: Seasonal promotions, emergency repair ads, and maintenance contract offers.

Insurance Leads

Relevance: Necessary for peace of mind in both personal and business matters.

Target Market: Virtually everyone—homeowners, renters, drivers, business owners.

How to Obtain: Online quote calculators, educational content on insurance needs, and customer referrals.

Kitchen Remodeling Leads

Relevance: Kitchens are often considered the heart of the home and are a popular remodeling choice.

Target Market: Homeowners, real estate investors, and property managers.

How to Obtain: Before-and-after portfolios, home improvement blogs, and partnerships with appliance stores.

Gutter Leads

Relevance: Essential for home maintenance but often overlooked until problems arise.

Target Market: Homeowners and property managers.

How to Obtain: Local SEO, partnerships with roofing companies, and seasonal maintenance reminders.

FAQs: The Quick and Dirty

How Quickly Should You Respond to a Lead?

Speed is crucial! Studies indicate that a 5-minute response time can increase conversion rates by up to 900%. Forbes

How Many Calls Does It Take to Convert a Lead?

On average, be prepared to make 6 to 8 calls for a single quality lead conversion. Ringdna

How Many Times Should You Call a Lead?

Rule of thumb: Call a lead at least six times before moving on. Persistence is key! LRM study

Strategies for Maximizing Conversion

Leverage Solar Conversion

Focusing on Solar-Aged Opt-In Leads can be lucrative with the uptick in interest in sustainable energy.

Digital Marketing to the Rescue

Platforms like Facebook and Google Ads are your best friends for retargeting potential customers who’ve shown interest.

The Power of Follow-Up

Always follow up. Whether through a phone call or an email, this small step could be the final push a potential customer needs to convert.

Wrap-Up: Unlock Your Potential Now!

All right, folks, the key takeaway is this: Home service leads are as valuable as gold, but only if you know where to dig. Reliance Leads should be your first and last stop for this treasure hunt. With their array of Aged home service leads, including Roofing, Plumbing, and Garage Door leads your business is poised for monumental growth.

Ready to unlock this treasure chest of leads? Head to relianceleads.com and take the first step toward unprecedented business success. 

The post Home Service Leads Unlocked | Success Strategies appeared first on Reliance Leads.

Solar energy holds immense promise within the energy sector, reshaping power consumption and envisioning a sustainable future. Amid the flourishing solar landscape, a pivotal question arises: What’s the average cost of solar leads, and how does it pave the way for success?

 An In-depth Dive into the Solar Lead Terrain

‘Solar leads’ encapsulates potential clients drawn to solar panel systems or allied solar solutions. However, their valuation could be more straightforward. Key determinants include:

• Lead Caliber: High-tier leads are those teetering on the decision precipice, ready to commit.
• Exclusivity: A lead exclusive to a company might have a steeper price, but it promises reduced competition—a worthy trade-off.
• Geographical Nuances: Each state or region has its solar market dynamics, which, in turn, mold the cost structure of leads.

Dissecting the Financial Anatomy of Leads

• Outbound Lead Outreach: This proactive strategy of tapping potential clientele pegs the average cost between $50-$250 for each lead.
• Organic Lead Cultivation: Riding on the power of SEO or other unpaid avenues, leads here tend to fall within a $20 to $75 bracket.
• Lead Compendiums: Going for a readymade list? It’s a broader spectrum, with prices ranging from a modest $100 to a whopping $1000, contingent on list volume and quality.

Reliving the Renaissance of Aged Solar Leads

Reliance Leads has carved a niche at the epicenter of aged lead procurement. What’s the allure of these ‘aged’ leads?

• Historical interest underpins them.
• They bring the potential for better results in measuring how well things are converted.
• When the debate veers towards the cost, they typically tilt the scale with affordability. Those in the loop, buying aged leads, often view it as a strategic, long-haul investment.
• We can get those same leads costing you big bucks from as low as five cents to as high as five dollars!

Gauging the True Essence of Solar Leads

A resounding ‘yes’ greets the question: “Are solar leads worth it?” But with caveats:

• The lead source should be bathed in credibility.
• It should fit well with the people the company wants to reach.
• The balance between quality and price should be kept.

 The Solar Lead Quest: Where’s Everyone Looking?

• Lead Genesis Platforms: Powerhouses like Reliance Leads are pivotal, offering both the vibrancy of fresh leads and the promise of aged ones.
• Organic Playbooks: Think compelling content narratives, SEO wizardry, and engaging social media dialogues.
• Word of Mouth: The age-old magic of referrals still works. Contented clientele can be the bridge to prospective ones.
• Solar Symposia & Conclaves: Direct interfaces at events or exhibitions offer a fertile ground to nurture potential leads.

Crafting the Elixir for Solar Success

Solar industry expansion isn’t a mere metric of panel installations. It’s a narrative of practical lead genesis and conversions. Here’s a distilled wisdom:

• Lead Source Diversity: Banking solely on one lead fountain? Time to diversify. Marry proactive outbound lead campaigns with organic cultivation.
• Championing Quality: A massive lead volume is no guarantee of success. The focus should be on lead relevance, aligning them with the target group.
• Evolving with the Times: Solar landscapes are in flux. A vigilant watch on market undulations ensures lead strategies remain on point.

In Conclusion

Starting the path in solar leadership might feel tough due to its complexities and subtle details. However, when compared to possible profits, a clear understanding of the typical upfront costs can set the foundation for long-lasting success. In this odyssey, Reliance Leads emerges as a stalwart ally, championing both aged and fresh leads.

In the exciting journey of the solar industry, understanding the main costs and getting materials from different places can push a company far ahead of others. And when it comes to getting finest leads, whether they’re old or new, Reliance Leads is the best.

Other Sources

 Solar Energy Industries Association (SEIA) 

National Renewable Energy Laboratory (NREL)

Unearthing the Potential: A Deeper Dive into Aged Leads

The post Solar Leads Cost Average appeared first on Reliance Leads.

Welcome to the exciting world of aged leads, where we’re about to dive deep into the statistics behind closing deals with these treasure troves of potential customers. It’s a journey filled with numbers that might surprise you and insights that could reshape your perspective on aged leads.

What’s in a Name?

• Aged Leads: Not your grandma’s friends, but leads that aren’t brand-spankin’ new. These potential customers have expressed interest in a product, like insurance, but weren’t closed immediately.
• Buy-Aged Leads: This is not just a flashy phrase you’ll hear 20 times in this article but an intelligent business move.

Aged Leads Closing Statistics:

• Close Rate: When we utter the term “close rate,” we’re talking about the percentage of leads that transform into actual sales. The industry average close rate for fresh leads hovers around 5-20%, depending on the product and pitch. Now, with aged leads, while they might not be as fresh as yesterday’s bread, their close rate can often surprise you. Reliance Leads, a trusted name in this biz, boasts impressive figures for those purchasing aged leads.
• Sales Opportunities: Every aged lead can be a potential goldmine. While they might’ve been overlooked or missed previously, their potential to become bona fide clients remains intact.

What Makes Aged Leads Special?

• Cost-effective: Save your pennies! These leads can be more affordable than exclusive leads, making them a go-to for those budget-conscious endeavors.
• We can get the same leads that cost hundreds of dollars for as little as 5 cents to 5 dollars!
• We can get you leads from as little as five cents to five dollars!
• Volume: You can often snag these leads in bulk, boosting your potential client list.
• Persistence Pays: An aged lead might not have been ready 90 days ago, but today? They might just be waiting for your call.

Crunching Numbers:

• Leads To Sales: Have you ever pondered, “How many leads does it take to make a sale?” The answer? It varies. But remember, with aged leads, you’re not just shooting in the dark. You’re reviving a potential sales opportunity with each phone call or marketing effort.
• Lead Generation Rate: Lead generation is the crux of any sales operation. It’s the rate at which you’re pulling in these potential clients. You can significantly boost this rate by diving into the world of aged leads.

Worth The Effort?

• Are aged leads worth it? In a word: Absolutely! While some naysayers might regard them as past their prime, seasoned salespeople see them for what they are: opportunities.

Where Do You Buy Them?

• Reliance Leads: Look no further! When you’re looking to purchase aged leads, one name rings out above the din: Reliance Leads. With their vast selection of aged insurance leads and unmatched reputation, they’re the one-stop shop for all your aged lead needs.

Tips and Tricks to Woo-Aged Leads:

• Phone Calls: A call is personal. Dial up that aged lead and let them hear your voice.
• Social Media: Engage with your aged leads through platforms they’re active on. 90-day-old information might need a nudge through a Tweet or a Facebook post.
• Know Your Products: Be the guru, whether insurance products or other offerings. When an aged lead asks, have the answers!

Questions to Ponder:

• With aged leads in your arsenal, are you diversifying your types of leaders?
• How are you leveraging aged leads for maximal conversion rates?

Closing Thoughts:

Journeying into the realm of aged leads isn’t for the faint of heart. It’s for the savvy, the witty, and the downright persistent. The next time you consider lead generation and weigh your sales opportunities, remember: Every aged lead is a potential customer, a story waiting to be told.

Sources:

• Leads Warehouse – The most reputable source to purchase aged leads.
• Industry Close Rate Statistics – Get the low-down on close rates across various industries.

The post Aged Leads Closing Statistics appeared first on Reliance Leads.

Buying aged leads from Reliance Leads eliminates half the work as a salesperson. Coupled with having a strong sales voicemail for your aged leads will definitely help you land those sales. With these leads, you can be sure that you are speaking to interested, qualified candidates, saving you time and money.

But once you have the leads, it is essential to ensure that your communication strategy is effective and engaging. This will help you land the sales and make the most of your time and money savings.

We recently wrote about the benefits of using ringless voicemails in your sales for aged leads communication strategy. This post will review the benefits of that approach and how to craft the perfect recorded voicemail message.

The rundown on ringless voicemails

Ringless voicemails allow salespeople to drop a voicemail directly into a recipient’s inbox without the phone ringing first. This has several benefits, including that you can rehearse a perfected and pre-recorded pitch to deliver every time. Plus, your customers will be less annoyed because they did not get interrupted by a call. You, as the salesperson, can save time by efficiently distributing these pre-recorded messages.

Once you have this tool, you are almost in the clear with contacting your aged leads, but you must go ahead and perfect your voicemail message to optimize communication.

Here are ten tricks to leaving a perfect voicemail

1.    Keep it short

Try to keep the message under 20 or 30 seconds. Think about your own sales script for your clients. Don’t you find it annoying to see a message in your inbox that is a full minute or two? The idea behind voicemail is to drop a brief message and continue communication later. Don’t tell the whole story in a slow, dragged-out message. Keep it short and simple!

2.    Make sure it is different than what your emails would be

Since voicemail is a different form of communication, you can access a broader range of tones and messages than you would be able to in an email or text message. So, take advantage of this! Make sure you are speaking in a way that doesn’t sound like you are reading an email. Capture the range of emotions and tones you wouldn’t be able to convey in writing.

3.    Develop a strong opener

The trick is to capture the listener’s attention right from the start. You must lead with an engaging line that resonates with your audience’s needs and desires. Don’t be shy or quiet. Open by introducing who you are and the most appealing thing you can offer them today. Think of your audience when you write your script so you know that you are creating a message that appeals to their specific needs. This also means you must develop different scripts for different audience segments. That’s ok. You will still be saving time by communicating in this format.

4.    End with a call to action other than a callback

It’s so predictable to end a voicemail by saying, ‘give me a callback.’ Instead of offering this as the only way to move forward, suggest a different call to action your customer can take. What might these be?

For example, direct them to a web page they can visit to see the most important info. Offer them the information they can gather about their own situation so that the next time you talk, you can hear their story and propose solutions with your products and services.

5.    Sound natural

Even though you will be recording yourself in advance, be sure to sound calm, relaxed, and natural for your aged leads’ sales message. It will help you come across as relatable to your aged leads customers. No one responds to calls that sound robotic, so keep yourself comfortable and engaging.

6.    Wait until the end of the workday

Because people are so busy throughout the workday, your voicemail stands a chance of being overlooked or ignored. Waiting until the end of the workday means you will catch customers on their commute or at home in the evening when they are scrolling through their phones. This increases the likelihood that you will get a callback or eventual sale.

7.    Make it audible

When you record, be sure to be in a quiet, insulated space, so your voicemail doesn’t sound muffled. Keep the sound quality high so that customers will take you seriously and see a level of professionalism they can trust in a salesperson.

8.    Tell them you’ll be following up

Don’t just leave the ball in their court. Tell them you will follow up via email or text message so they can expect to hear from you again. This also avoids a customer from feeling like you are contacting them too much or crowding their space.

9.    Give them your number

Of course, callbacks ensure you provide customers with a way of getting in touch with you. Without that step, your gesture is nearly pointless. You won’t see any leads return your way. Leave your phone number at the end of the message after the call to action, so it is the last piece of information that your customers hear.

10. Sound confident

As the last tip, be sure to sound confident. Sell the service to your aged leads with enthusiasm. If you don’t believe in what you are selling, neither will the customers. So deliver your voicemail message for your with confidence and self-assuredness so that the customers can truly see the value of what you can offer them.

The post Creating a Strong Sales Voicemail for your Aged Leads appeared first on Reliance Leads.

Behind each closed sale are hours of hard work. It takes time to generate leads, contact potential customers, build relationships, and close the deal. Ringless voicemails to convert aged leads are one of the best strategies to close those sales.

The first step, generating the leads, can often be the most complex and time-consuming. But it doesn’t have to be this way. Here at Reliance Leads, we know the benefits of buying aged leads. This tool gives salespeople the potential to boost their business and eliminate time-consuming outreach processes.

Even once you have the leads, salespeople are constantly under pressure to establish new ways to get in touch with their leads. It is all about increasing the likelihood of landing the sale. Today, converting aged leads with ringless voicemails is one of these optimal forms of communication. You may be wondering, how do they work? Do they lead to more sales?

This article will outline everything you need to know about working and converting aged leads and how to leverage ringless voicemails to land those sales.

What are the benefits of aged leads?

Before working with ringless voicemails, let’s review how aged leads can help your business strategy.

Affordability

Aged leads are often available at a lower sales price than standard leads lists. This allows you to purchase more extensive quantities while staying within budget. Thus, you can produce a high ROI for your business.

Filters

Working with aged leads lists, you can filter customers by various qualities. You can ensure you are working with warm leads who meet the parameters of your sales process.

Time savings

Don’t waste time generating leads, conducting outreach, or repeatedly reaching out to individuals who are not qualified or interested in your service. Instead, use aged leads. They allow you to work within predictable parameters. You can be sure that everyone you speak to is looking for the service you offer. These time savings will save you money in the end.

Qualified customers

Because of the filtering options on the aged leads lists, you can be confident that everyone you reach out to meets the necessary qualifications to pursue your service offerings.

Why do aged leads have a high conversion rate?

Salespeople who work with aged leads know it better than anyone else—they deliver. Why? Because you are contacting customers who are in the market for your service. It’s as simple as that. Using aged leads allows you to weed out potential customers who were never going to buy from you in the first place.

How can I convert my aged leads using ringless voicemails?

Now it’s time to talk strategy. Once you have your list of aged leads, your success is up to you. It is all in communication. Right now, we are seeing salespeople reach great success by using ringless voicemails.

What are ringless voicemails?

We all know the routine of having our phone ring. First, you see it’s an unknown number. Then you ignore the call. Finally, you get a voicemail notification just a minute later. At that point, the call recipients are already annoyed. They saw the number come through when they were interrupted and are anticipating another spam voicemail.

Ringless voicemails eliminate the frustration of being interrupted by an unknown caller. Skipping this first step, salespeople can leave a pre-recorded audio message in potential customers’ voicemailboxes without the telephone ringing beforehand.

How does converting aged leads with ringless voicemails help your strategy?

You may be thinking this method sounds like it skips the part where you land the sale—in the conversation with the customer. But converting aged leads with ringless voicemails offers a format with extensive benefits that tend to yield more successful results for the salesperson.

Here are six ways ringless voicemails will help you convert aged leads

Improve your pitch

Communication is the key to success in sales. Perfecting that ideal pitch for the right customer is essential. When you are dropping voicemails, you use pre-recorded audio for your aged lead where you can capture your best pitch for that audience segment. This means each customer will hear your best-ever sales attempt as their first impression, with no variability from the conversation.

Increase efficiency

You don’t have to repeat yourself over and over to hundreds of leads until you land a sale. This method allows you to blast your message out to the right audience in one swoop. By increasing your communication efficiency, you can focus on reaching as many people as possible. You can target each group with the right message to take away.

It’s non-intrusive

The worst part about cold calling is catching someone when they are eating dinner, enjoying time with family, or getting interrupted by something important at work. This dynamic tends to set the relationship on the wrong foot. It prevents the customer from ever coming around to engage with the salesperson again. Ringless voicemails are non-intrusive and will not interrupt your potential customers. They are not the same as a phone call, so you won’t have to worry about that boundary.

It doesn’t annoy customers

Ringless voicemails mean that customers won’t enter the interaction already feeling annoyed. People hate to be interrupted and pulled away from important matters. Annoying someone from the start generally doesn’t lead to a successful sale.

Maximize response from customers

Because phone calls and voicemails are less common today than, for example, email marketing. Customers are more likely to respond to this form of communication when they see you have left them a voicemail. This communication option allows them to check the message at a convenient time of their choosing and process the information when they are more likely to respond.

It’s the best of both worlds

Essentially, with this form of communication, you benefit from the personability of a phone call and human voice but avoid all opportunities for messing up the pitch or annoying your customers along the way.

Check out the aged leads offered here at Reliance Leads to find customers you can contact today.

The post How to Convert Aged Leads with Ringless Voicemails appeared first on Reliance Leads.